Wayfarer travel books provide guide books for the intrepid traveller. Wayfarer provides suggestions of where to go, allowing the reader to make their own adventure. Wayfarer wanted a logo and guide book to showcase it’s first edition: Wayfarer’s Guide To America.
We created a modern logo inspired by the art of travel and exploration. We created a simple black book with de-bossed logos and flags to reinforce the intrepid and uncomplicated nature of the brand.
The publication imagery features stunning photography with whimsical and warm filters to create a youthful feel which reinforces Wayfarer’s witty copy and modern approach to travel.